The AI Visibility Index
We measure who AI assistants actually name
When a buyer asks an AI assistant for a supplier, a handful of companies get named and the rest do not. We ask the same buying questions a buyer would type, in one category and one state at a time, and record every company the answers name.
88%
of the suppliers we track were never named when buyers asked AI for a recommendation.
Measured across 2,497 companies in 33 published cells of the Index.
Open a cell
Choose a category and a state
One category crossed with one state is one cell of the Index. Choosing both opens that cell's public report.
Industrial & Office Tables
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Choose a category and a state to continue.
Recently measured
Not sure where to start? Open one of the latest published reports.
Blast Cleaning Equipment
OHOhio
11 of 70 companies named
Measured September 23, 2026Metal Service Centers & Distributors
OHOhio
33 of 322 companies named
Measured September 23, 2026Aluminum Mill Products & Alloys
CACalifornia
21 of 184 companies named
Measured September 23, 2026Bookbinding Services
CACalifornia
14 of 131 companies named
Measured September 22, 2026Custom & Architectural Signs
MIMichigan
10 of 85 companies named
Measured September 21, 2026Custom & Architectural Signs
OHOhio
15 of 111 companies named
Measured September 21, 2026
Method
How a cell is measured
Three steps, run the same way for every category and every state.
- Step 1 of 3
Five buying questions
Each category is written five questions a buyer would actually type, with the state filled in. Every company in the cell faces the same five, which is what makes the result a ranking rather than an anecdote.
- Step 2 of 3
The answers are read
Every company named in every answer is pulled out and matched against the Blue Book record. A company named under three spellings is one company, counted once.
- Step 3 of 3
The cell is scored
A company's score is how many of the measured answers named it. The cell's score is how many of the suppliers it lists were named at all.
Reading a cell report
- Cell
- One category crossed with one state is one cell of the Index — for example, Metal Stamping in Ohio.
- Buying questions
- The questions a buyer would type, with the state filled in. Every company in a cell is measured on the same ones.
- Score
- How many of the measured answers named a company — shown as, for example, “8 of 15 answers”.
- Never named
- Tracked in the cell and asked the same buying questions as everyone else, but not named in a single answer.